OKAY. SO WHAT IS BRANDING?
The most important thing to understand is that a brand is much more than a logo.
LOGO
A logo identifies a company but it does not define it. It doesn’t describe what a business does, but it represents the story of the brand and company. Over time, the logo helps consumers build trust with a company’s products or services.
BRAND
A brand is how the logo is remembered, through colors, fonts, design and strategy, which provides essential information like culture, voice, and uniqueness about a business that allows customers to relate with the company’s brand psychological through perception and feelings.
OUR CLIENTS
The Best U Now
Sashanie Gray PRO
Mad Hatter
Sfl Derma Detox
So Honey Dipped
CS&Co. Hair Salon
YardyFit Studios
ThatTrendyGuy Inc.
Lounge 360
Stemme Femme
Case Study -- o1.
HAVANA
Havana is a pop-up coffee haus & cafe
based in South Florida.
PROBLEM:
Create an unique brand identity for a unique cafe.
Fully immerse consumers in a controlled brand experience.
SOLUTION:
Combine caribbean & south florida aesthetics to highlight our south florida demographic. Creative, impactful branding.
IDENTITY RESULT:
The identity we decide we were going with is a mix of muted and impactful colors, combined with clean, streamlines design.
PROJECTS INCLUDED
Logo, Secondary Logo, Custom Brand Print,
SWIPE > TO VIEW
Case Study -- o2.
The Best U Now
The Best U Now is a cosmetic surgery center based out of Plantation, FL. Lounge 360 Wellness & Spa is The Best U Now's sister company located down the hall.
PROBLEM:
Amazing staff, lots of potential with insufficient brand image.
SOLUTION:
Redefine brand & the perception of cosmetic surgery.
De-mistify the industry with minimal jargon & a trendy vibe.
IDENTITY RESULTS:
1.Simple/Contemporary text-based Logo.
2.Defined Brand Image.
3.High-Impact color story.
PROJECTS INCLUDED:
Logo, Brand Colors, Business Cards, Appointment Cards, Apparel, & Signange.
SWIPE > TO VIEW
Case Study -- o3.
CS&Co. Hair Salon
CS&CO. is a full service hair salon based out of Plantation, FL.
PROBLEM:
Create an identity for a salon with a staff full of talented artists,
ranging in specialties from lace wig installation, extensions, hair care, and color, to eyebrow tinting, and makeup.
SOLUTION:
Combine a premium salon experience aesthetic, with a fun and trendy vibe.
IDENTITY RESULTS:
1.Iconic text-based Logo.
2.Defined Brand Image.
3.High Brand Focus.
PROJECTS INCLUDED:
Logo, Brand Colors, Business Cards, Loyalty Cards, Bags
SWIPE > TO VIEW
Case Study -- o4.
SASH PRO TOOLS
Sashanie Gray Professional or Sash Pro, is an online based e-commerce brand in the beauty / nails care industry.
PROBLEM:
Align personal and professional branding.
SOLUTION:
Combine assets with similar brand identities and color guides.
IDENTITY RESULTS:
1.Brand Symbol.
2.Text-based Logo.
2.Defined Brand Image.
3.High Brand Impact
PROJECTS INCLUDED:
Logo, Brand Colors, Business Cards, Website