OKAY. SO WHAT IS BRANDING?

The most important thing to understand is that a brand is much more than a logo.

LOGO

A logo identifies a company but it does not define it. It doesn’t describe what a business does, but it represents the story of the brand and company. Over time, the logo helps consumers build trust with a company’s products or services.

BRAND

 

A brand is how the logo is remembered, through colors, fonts, design and strategy, which provides essential information like culture, voice, and uniqueness about a business that allows customers to relate with the company’s brand psychological through perception and feelings.

OUR CLIENTS

The Best U Now

Sashanie Gray PRO

Mad Hatter

Sfl Derma Detox

So Honey Dipped

CS&Co. Hair Salon

 YardyFit Studios

ThatTrendyGuy Inc.

Lounge 360

Stemme Femme

 
Case Study  -- o1. 
HAVANA

Havana is a pop-up coffee haus & cafe

based in South Florida.

 

PROBLEM:

Create an unique brand identity for a unique cafe.

Fully immerse consumers in a controlled brand experience.
 

SOLUTION:

Combine caribbean & south florida aesthetics to highlight our south florida demographic. Creative, impactful branding.

IDENTITY RESULT:

The identity we decide we were going with is a mix of muted and impactful colors, combined with clean, streamlines design.
 

PROJECTS INCLUDED

Logo, Secondary Logo, Custom Brand Print,

SWIPE > TO VIEW
Case Study  -- o2.
The Best U Now

The Best U Now is a cosmetic surgery center based out of Plantation, FL. Lounge 360 Wellness & Spa is The Best U Now's sister company located down the hall.

 

PROBLEM:

Amazing staff, lots of potential with insufficient brand image.
 

SOLUTION:

Redefine brand & the perception of cosmetic surgery.

De-mistify the industry with minimal jargon & a trendy vibe.

IDENTITY RESULTS:

1.Simple/Contemporary text-based Logo.

2.Defined Brand Image.

3.High-Impact color story.
 

PROJECTS INCLUDED:

Logo, Brand Colors, Business Cards, Appointment Cards, Apparel, & Signange.

SWIPE > TO VIEW
Case Study  -- o3.
CS&Co. Hair Salon

CS&CO. is a full service hair salon based out of Plantation, FL.

 

PROBLEM:

Create an identity for a salon with a staff full of talented artists,
ranging in specialties from lace wig installation, extensions, hair care, and color, to eyebrow tinting, and makeup.

 

SOLUTION:

Combine a premium salon experience aesthetic, with a fun and trendy vibe.

IDENTITY RESULTS:

1.Iconic text-based Logo.

2.Defined Brand Image.

3.High Brand Focus.
 

PROJECTS INCLUDED:

Logo, Brand Colors, Business Cards, Loyalty Cards, Bags

SWIPE > TO VIEW
Case Study  -- o4.
SASH PRO TOOLS

Sashanie Gray Professional or Sash Pro, is an online based e-commerce brand in the beauty / nails care industry.

 

PROBLEM:

Align personal and professional branding.
 

SOLUTION:

Combine assets with similar brand identities and color guides.

IDENTITY RESULTS:

1.Brand Symbol.

2.Text-based Logo.

2.Defined Brand Image.

3.High Brand Impact
 

PROJECTS INCLUDED:

Logo, Brand Colors, Business Cards, Website

SWIPE > TO VIEW
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