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How To: Social Marketing Plans

It's the top of a new year 2021 is here, this is the time for us to set new goals, create a plan and execute.

Now that we have created our marketing plans.

...what was that?

You haven't created your social marketing plan?

Oh... Well, never too late to start, we have some tips to help you get through this:


How to create your social marketing plan:

  • Analyze the current situation.

  • Set realistic goals.

  • Create your strategy.

  • Define your budget.

1. Analyze the current situation.

Before you can start making plans of where to go, you have to know where you are.

What are your strengths? weaknesses? opportunities? and threats?

Conduct a basic SWOT analysis is the first step to creating a branding plan.

Consider the state of the current market. How do you compare to your competitors?

Think about how other products are better than yours. What do they lack in their approach? What are they missing? What can you offer that'll give you a competitive advantage? Think about what makes you unique and sets you apart.

2. Set realistic goals.

REALISTIC goals are specific, measurable, attainable, relevant, and time-bound. This means that all your goals should be specific and include a time frame for which you want to complete it. For example, your goal could be to increase your Instagram followers by 15% in three months. Depending on your overall marketing goals, this should be relevant and attainable. Additionally, this goal is specific, measurable, and time-bound.

Before you start any tactic, you should write out your goals. Then, you can begin to analyze which tactics will help you achieve that goal. That brings us to step number four.

3. Create your strategy.

At this point, you've written down your goals based on your analysis of the current situation.

Now, you have to figure out what tactics will help you achieve your goals. Plus, what are the right channels and action items to focus on. For example, if your goal is to increase your Instagram followers by 15% in three months, your tactics might include hosting a giveaway, responding to every comment, and posting three times on Instagram per week.

Once you know your goals, brainstorming several tactics to achieve those goals will be easier.

4. Define your budget.

Before you can begin implementing any of your ideas that you've come up with, you have to know your budget. For example, your tactics might include social media advertising. However, if you don't have the budget for that, then you might not be able to achieve your goals.

While you're writing out your tactics, be sure to note an estimated budget. You can include the time it'll take to complete each tactic in addition to the assets you might need to purchase, such as ad space.


Important Dates / Holidays 2021

below is a list of national holidays and important dates to remember when planning

your digital marketing, promotions and social media content or holiday packaging,

holidays, awareness days/months are great ways to fill out your social media publishing schedule.

Quarter 1:

  • New Year's Day - Jan 01

  • Valentines Day - Feb 14

  • Start of Spring - Mar 20

Quarter 2:

  • Memorial Day - May 31

  • Juneteenth - June 19

  • Start of Summer - June 20

Quarter 3:

  • Independence - July 4

  • Labor Day - September 6

  • Start of Fall - Sept 22

Quarter 4:

  • Halloween - Oct 31

  • Veterans Day - Nov 11

  • Thanksgiving - Nov 25

  • Start of Winter - Dec

  • Christmas - Dec 25

if you needed it, here's a reminder:



Need help planning promotional material, packaging or social media campaigns for any of these events?

Book a meeting here, we would love to help!

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